Google Is Destroying The Competition If Mobile Is All About Search

Apple’s Steve Jobs somewhat famously said in April that people aren’t searching on their phone, but instead, are using apps. He reasoned, apps on the iPhone “get you into every corner of the internet…This is a new phenomenon that is occurring on the iPhone for the first time in history.” In response, Google’s Mike Steib said this month at the paidContent Mobile event that’s “Bullshit! That’s what I say to that.”

If Google’s right, then it’s a market in which they are destroying the competition. One year ago, its share of the mobile search market was 95.58 percent. Today, it’s ...

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