Apple May Channel Netflix; Amazon Explores Subscription Video

Invitation to Apple's Mystery Event Sept. 1, 2010

The invite to Wednesday’s Apple (NSDQ: AAPL) event shows a guitar, which usually suggests music, but that hasn’t stopped the buzz about video. The current Apple TV is too expensive at $269 and too limited in the kinds of content it delivers. With that in mind, expectations include a cheaper, more competitive set-top with expanded content. At latest check, it’s most likely that ABC shows currently available on iTunes only as purchases are likely to show up as 99-cent rentals; Fox has been a strong possibility but doesn’t have quite the same track record with Apple as Disney ...


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