Amazon Kindle Searches Spike; Could It Challenge Possible iPad Mini?

In the last year, generic searches for e-readers have doubled, while Kindle-related searches have increased eight fold. With the smaller, sleeker and cheaper Kindle 3 now available Amazon (NSDQ: AMZN) looks set to further capitalise on its position as a market leader in the e-reader market.

As with many gadgets, search behaviour favours branded search terms rather than generic terms. Searches for branded terms search as ‘sony reader’ and ‘amazon kindle’ have always been more popular than ‘ebook’. What’s interesting to note from the above chart is the rise in popularity of Kindle-related search terms against other branded ...

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