iPad owners bugged less by ads than other device owners

iPad owners are a different breed from those who own other portable devices and e-book readers, according to a new survey by Nielsen. Nielsen's Connected Devices Playbook finds that, compared to owners of the Kindle and Sony Playstation Portable, iPad owners are more likely to be young, male, and receptive to advertising.

While the survey shows that many devices have a near 50-50 gender split, the iPad and the Sony PSP scales tip towards men—65 percent of iPad owners are male, and 63 percent are also under the age of 35. The Kindle, though, swept some categories away from the ...

Read the full story at Ars Technica

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