Paul McCartney concert stream will test the waters on live Apple TV viewership

Apple may indeed be using the Apple TV to test the live broadcasting waters, as evidenced by its recent decision to stream former Beatle Paul McCartney's live performance this Thursday. The company "announced" via a banner on iTunes that the stream would take place at 7pm PST on February 9 both on iTunes (for Mac and PC) as well as the Apple TV—the first livestream of its kind for Apple's set-top box.

This isn't the first time Apple has streamed live (usually music-related) content via iTunes, but it will be the highest-profile and the first available to Apple ...

Read the full story at Ars Technica

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